Delivery is the name of the game for the foodservice business today. With new apps and services that make getting delivery easier and more consistent than ever before, many consumers are opting to order delivery than ever before. However, this has brought a lot of competition into a space previously dominated by pizza brands like Papa John’s. How are those mainstays competing in the modern market?
Embracing Third Parties
Many pizza brands are trying different strategies to stay ahead in the new normal. However, Papa John’s is especially interesting because the business has embraced the third-party services. Where other major pizza brands are trying to fight the tide of delivery apps, Papa John’s has seen the potential.
If you want to order some flavored crust pizza, for example, you can opt to do so directly through the store or from your favorite delivery app. This has the added benefit for Papa John’s of expanding its delivery network. Stores don’t need to have as many drivers on hand to keep up with demand.
So, the short answer to how Papa John’s is competing with delivery apps is that it isn’t. Collaboration is often more productive than competition. This appears to be paying dividends as some major competitors are losing business to the increasingly popular delivery apps and services.
Some Special Features for Direct Order
Of course, restaurants tend to make more money when people order directly. Papa John’s has missed this fact and offers a few incentives to consumers to buy direct. For example, if you are trying to check out “pizza specials near me tonight,” you will find better choices on Papa John’s app and website than on third-party apps. Anyone trying to score a great deal on pizza should place an order directly.
Additionally, you can use the “track my pizza” feature to see what is happening with your food. Many people find that the delivery apps have woefully inadequate information on progress. Having these details upfront from Papa John’s can make ordering direct more enticing. Pizza tracking isn’t just for hungry and impatient buyers; it can also help with organizing a meal for a group.
Papa John’s also has some unique features like being able to order from Apple TV. This can make getting that food you crave for your movie marathon or TV binge a little easier. While this may not sound like an earth-shattering feature, it is the little things that make all the difference. More convenience for the consumer means more orders.
In short, while the business is trying to take advantage of third-party apps and services, it is investing in making the most of its own platforms. This seems like a winning strategy for competing in the delivery space. However, only time will tell.
Check It Out for Yourself
Take a look at some of Papa John’s digital platforms. Consider ordering pizza if you are hungry. See whether you think the brand is doing enough to stay ahead of its competitors in delivery. Standing out in the competitive world of delivery is no easy undertaking.